Real-life beauty talk. Absolutely honest reviews.

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Real-Life Beauty Talk. Absolutely Honest Reviews.
Photo by Colleen Kubiak

Welcome to Below Freezing Beauty! I’m Maia, a content consultant/coach, recovering journalist, longtime blogger and native of Alaska, now living in the Great Lakes region.

Fair warning: I’m not a professional makeup artist. I freely confess I didn’t know how to blow dry my hair properly until I was well into my 20s (and lately I’m more than happy to let the experts at Drybar handle it!). I like to look put together, though, and I like to keep trying new things and learning new skills. I’ve spent a lot of money on a lot of products over the years — some of it money well spent, and some of it not so much. On Below Freezing Beauty, I talk about what I’m using, how I’m using it, and whether or not I’d shell out for it again. Hopefully my honest reviews can save you from making some of the same mistakes I’ve made.

Below Freezing Beauty came into being during the 2010 election, a time that was particularly stressful and difficult for me professionally. (Ever hear the one about the journalist who got handcuffed by a Senate candidate’s private security detail? Yeah, that was my boss.) I missed writing for myself. I missed writing for people who weren’t looking for a fight. So I came home one night, reorganized my eye shadows, and decided it was time to do something just for me. If other people enjoyed it, well — that would be a bonus.

Why “Below Freezing”?

Because it’s cold out there, sister! I mean, no, not all the time, just like it’s not dark all the time in Alaska. But it did happen to be below freezing on the day I came home and decided it was time to start a beauty blog, and living in a cold climate does come with its own set of personal care challenges, which I address from time to time. And yes, even though I don’t live there anymore, I’m happy to answer your Alaska questions.

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